{"product_id":"consumer-behavior-and-advertising-involvement-edward-p-krugman-9780805857887","title":"Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman","description":"\u003cp\u003eThis book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Edward P. Krugman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0805857885\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780805857887\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/28\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 354\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.34w x 1.00d","brand":"Edward P. Krugman","offers":[{"title":"Hardcover","offer_id":44890910753023,"sku":"9780805857887","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0f209d47-dc7f-4ac9-89c9-b97f7ad99dbb.jpg?v=1709740381","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-behavior-and-advertising-involvement-edward-p-krugman-9780805857887","provider":"WR Book House","version":"1.0","type":"link"}