{"product_id":"consumer-behavior-and-culture-marieke-k-de-mooij-9781544318158","title":"Consumer Behavior and Culture: Consequences for Global Marketing and Advertising","description":"\u003cp\u003eMarieke de Mooij's new edition of \u003cstrong\u003e\u003cem\u003eConsumer Behavior and Culture\u003c\/em\u003e\u003c\/strong\u003e continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy.\u003c\/p\u003e \u003cp\u003eThis edition has been updated to include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn insight into the different roles of the internet and the growing influence of social media\u003c\/li\u003e \u003cli\u003eAn exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing\u003c\/li\u003e \u003cli\u003eUpdated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marieke K. De Mooij\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544318154\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544318158\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/23\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 472\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.40w x 1.20d","brand":"Marieke K. De Mooij","offers":[{"title":"Hardcover","offer_id":44809880305919,"sku":"9781544318158","price":228.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d413fb60-1571-426e-b798-a0105ab7af93.jpg?v=1707927733","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-behavior-and-culture-marieke-k-de-mooij-9781544318158","provider":"WR Book House","version":"1.0","type":"link"}