{"product_id":"consumer-behavior-and-marketing-strategy-benedict-hunt-9781682854587","title":"Consumer Behavior and Marketing Strategy","description":"Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a product have been identified it becomes easier to formulate a strategy for marketing. Research and development (R\u0026amp;D) departments gather vital information required for effective marketing of a product or service. Most of the topics introduced in this book cover new techniques and the applications of marketing. The topics covered in this book offer the readers new insights in the field of consumer behavior and marketing strategy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Benedict Hunt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1682854582\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781682854587\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Willford Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/10\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 213\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.50d","brand":"Benedict Hunt","offers":[{"title":"Hardcover","offer_id":44410760397055,"sku":"9781682854587","price":145.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f0a6211f-e261-4faa-9cca-ed6e053a972d.jpg?v=1697537627","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-behavior-and-marketing-strategy-benedict-hunt-9781682854587","provider":"WR Book House","version":"1.0","type":"link"}