{"product_id":"consumer-behavior-david-l-mothersbaugh-9781259232541","title":"Consumer Behavior: Building Marketing Strategy","description":"\u003cb\u003eConsumer Behavior: Building Marketing Strategy\u003c\/b\u003e builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh\/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David L. Mothersbaugh, Delbert I. Hawkins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1259232549\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781259232541\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Education\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 816\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.10h x 8.20w x 1.30d","brand":"David L. Mothersbaugh","offers":[{"title":"Hardcover","offer_id":43986811846911,"sku":"9781259232541","price":221.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_44e6c42a-3cf7-49f9-b3ad-ca00d78df8f1.jpg?v=1683285325","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-behavior-david-l-mothersbaugh-9781259232541","provider":"WR Book House","version":"1.0","type":"link"}