{"product_id":"consumer-behavior-leon-schiffman-9780134734828","title":"Consumer Behavior","description":"\u003ci\u003eFor undergraduate and graduate courses in consumer behavior.\u003c\/i\u003e  \u003cb\u003eStrategic applications for understanding consumer behavior\u003c\/b\u003e \u003cb\u003e\u003ci\u003eConsumer Behavior, \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e12th Edition \u003c\/b\u003eexplores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The \u003cb\u003e12th Edition \u003c\/b\u003ehas been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Leon Schiffman,Joseph Wisenblit\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0134734823\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780134734828\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pearson\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/11\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 512\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.70w x 0.90d","brand":"Leon Schiffman","offers":[{"title":"Hardcover","offer_id":48135942799615,"sku":"9780134734828","price":319.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f37b13ce-54e2-457a-b6b8-46afa174ac6f.jpg?v=1770159470","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-behavior-leon-schiffman-9780134734828","provider":"WR Book House","version":"1.0","type":"link"}