{"product_id":"consumer-behavior-maria-siano-9781423246145","title":"Consumer Behavior: A Quickstudy Laminated Reference Guide","description":"Complete essential reference for students and professionals, perfect for the college course and for those in business seeking to research and understand their customer's needs, wants, attitudes and behaviors - all of which will increase customer base, brand loyalty and sales. Author and communications professor Maria Siano, PhD (John Hopkins, Rutgers) masterfully crafted the most succinct and organized tool for the need to know aspects of consumer behavior in 6 laminated pages. Designed so you can find the answers you need fast it also offers a broad view of the subject from start to finish that can connect the dots while studying, making it perfect as a refresher, or for the professional who wants to know more. At this price, being this handy, this grade boosting reference is a must have. \u003cbr\u003e 6 page laminated reference guide includes: \u003cul\u003e\n\u003cli\u003eOverview \u003cul\u003e\n\u003cli\u003ePurposes\u003c\/li\u003e\n\u003cli\u003eHistory\u003c\/li\u003e\n\u003cli\u003eCore\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eTypes of Consumer Data \u003cul\u003e\u003cli\u003eUnderstanding Customer Needs \u0026amp; Wants\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eBig Data \u003cul\u003e\n\u003cli\u003eCollecting Consumer Data\u003c\/li\u003e\n\u003cli\u003eStoring Consumer Data\u003c\/li\u003e\n\u003cli\u003eMining \u0026amp; Analyzing Consumer Data\u003c\/li\u003e\n\u003cli\u003eUsing Consumer Data\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eConsumer Value \u003cul\u003e\n\u003cli\u003eAdding Value to Consumers\u003c\/li\u003e\n\u003cli\u003eCustomer Relationship Management (CRM)\u003c\/li\u003e\n\u003cli\u003eMeeting Customer Expectations\u003c\/li\u003e\n\u003cli\u003eConsumer Perceptions\u003c\/li\u003e\n\u003cli\u003eCustomer Retention\u003c\/li\u003e\n\u003cli\u003eCustomer Support\u003c\/li\u003e\n\u003cli\u003eCustomer Feedback\u003c\/li\u003e\n\u003cli\u003eCustomer Testimonials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eConsumer Decision-Making \u003cul\u003e\n\u003cli\u003eConsumer Decision-Making Process\u003c\/li\u003e\n\u003cli\u003eFactors Affecting Consumer Decisions\u003c\/li\u003e\n\u003cli\u003ePatterns \u0026amp; Trends\u003c\/li\u003e\n\u003cli\u003eLevels of Consumer Decision-Making\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eMarketing \u0026amp; Branding \u003cul\u003e\n\u003cli\u003eMarketing\u003c\/li\u003e\n\u003cli\u003eBranding\u003c\/li\u003e\n\u003cli\u003ePositioning \u0026amp; Competition\u003c\/li\u003e\n\u003cli\u003eMarketing Mix\u003c\/li\u003e\n\u003cli\u003ePromotional Strategies\u003c\/li\u003e\n\u003cli\u003eCross-Cultural Marketing\u003c\/li\u003e\n\u003cli\u003eSelling Techniques\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eLaws \u0026amp; Ethics \u003cul\u003e\n\u003cli\u003eLaws Regulating Consumer Data Collection\u003c\/li\u003e\n\u003cli\u003eEthical Considerations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Maria Siano\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1423246144\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781423246145\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Quickstudy Reference Guides\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 6\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Other\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.30w x 0.10d","brand":"Maria Siano","offers":[{"title":"Other","offer_id":43982009434367,"sku":"9781423246145","price":6.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9e8306ee-4376-410f-a6a0-fc972d0f2df3.jpg?v=1683258762","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-behavior-maria-siano-9781423246145","provider":"WR Book House","version":"1.0","type":"link"}