{"product_id":"consumer-behavior-naresh-k-malhotra-9781636514253","title":"Consumer Behavior: Information Processing and Decision Making","description":"\u003cp\u003e\u003cstrong\u003eUnravel the Psychology Behind Consumer Choices!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eConsumer Behavior: Information Processing and Decision Making by \u003cstrong\u003eNaresh Malhotra\u003c\/strong\u003e provides a deep dive into the cognitive processes that drive \u003cstrong\u003econsumer decisions\u003c\/strong\u003e. This essential volume in the Legend in Marketing series examines how individuals \u003cstrong\u003egather, evaluate, and act on information\u003c\/strong\u003e, influencing their purchasing behavior.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCovering topics such as \u003cstrong\u003eperception, attention, memory, learning, and attitude formation\u003c\/strong\u003e, this book offers \u003cstrong\u003egroundbreaking insights\u003c\/strong\u003e into how consumers process marketing messages and make buying decisions. Malhotra's influential research, coupled with expert commentaries, provides both \u003cstrong\u003etheoretical foundations and practical applications\u003c\/strong\u003e, making it a must-read for \u003cstrong\u003emarketers, researchers, and business professionals\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you want to enhance marketing strategies, improve customer engagement, or refine advertising approaches, this book equips you with the tools to decode \u003cstrong\u003econsumer psychology\u003c\/strong\u003e and predict \u003cstrong\u003edecision-making patterns\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e���� \u003cstrong\u003eExplore the science behind purchasing behavior-order your copy today!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Naresh K. Malhotra,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636514251\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636514253\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 338\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.70d","brand":"Naresh K. Malhotra","offers":[{"title":"Paperback","offer_id":48445474898175,"sku":"9781636514253","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4dfd88a8-ba69-4e1a-9ca0-6c996454f412.jpg?v=1777218775","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-behavior-naresh-k-malhotra-9781636514253","provider":"WR Book House","version":"1.0","type":"link"}