{"product_id":"consumer-behaviour-alet-erasmus-9780190412425","title":"Consumer Behaviour: South African Psychology and Marketing Applications","description":"\u003cem\u003eConsumer Behaviour\u003c\/em\u003e second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. \u003cp\u003e\u003c\/p\u003eThe textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alet Erasmus,Elrie Botha\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0190412429\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780190412425\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/26\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 416\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.40w x 0.90d","brand":"Alet Erasmus","offers":[{"title":"Paperback","offer_id":48112850469119,"sku":"9780190412425","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6173f82f-d4d4-4c88-9307-06aa06c07c9c.jpg?v=1769611364","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-behaviour-alet-erasmus-9780190412425","provider":"WR Book House","version":"1.0","type":"link"}