{"product_id":"consumer-behaviour-and-analytics-andrew-smith-9781032388342","title":"Consumer Behaviour and Analytics","description":"\u003cp\u003eThe 2nd edition of\u003ci\u003e Consumer Behaviour and Analytics\u003c\/i\u003e provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrew Smith\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 103238834X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032388342\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/08\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 214\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.48d","brand":"Andrew Smith","offers":[{"title":"Paperback","offer_id":44598430302463,"sku":"9781032388342","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_82889bf7-31cb-4e3c-9c53-64e9900efef8.jpg?v=1702382471","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-behaviour-and-analytics-andrew-smith-9781032388342","provider":"WR Book House","version":"1.0","type":"link"}