{"product_id":"consumer-behaviour-dipanakr-dutta-9798889599623","title":"Consumer Behaviour","description":"\u003cp\u003eThe book \"Consumer Behaviour: In Indian Context\" is primarily intended for management students and faculty members to use as a text. It is intended to cover the fundamentals of consumer behavior. This book primarily serves as a textbook for Management students of B.B.A. course. The purpose of the book is to cover what every student of business studies needs to know about crafting and executing consumer behaviour both theoretically and in terms of their practical applications.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dipanakr Dutta\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8889599626\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798889599623\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/11\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 92\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.19d","brand":"Dipanakr Dutta","offers":[{"title":"Paperback","offer_id":44321378894079,"sku":"9798889599623","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9595c4c7-a0f8-4ee8-bb83-5e0580d4bf5b.jpg?v=1696330586","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-behaviour-dipanakr-dutta-9798889599623","provider":"WR Book House","version":"1.0","type":"link"}