{"product_id":"consumer-behaviour-in-asia-hellmut-schztte-9780333736258","title":"Consumer Behaviour in Asia","description":"Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia, the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hellmut Schütte,Deanna Ciarlante\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0333736257\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780333736258\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/05\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 275\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.69d","brand":"Hellmut Schütte","offers":[{"title":"Hardcover","offer_id":47421494460671,"sku":"9780333736258","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_266dfeeb-20aa-4828-9c88-4ca8d859a94c.jpg?v=1761526912","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-behaviour-in-asia-hellmut-schztte-9780333736258","provider":"WR Book House","version":"1.0","type":"link"}