{"product_id":"consumer-behaviour-in-sport-and-daniel-funk-9780750686662","title":"Consumer Behaviour in Sport and Events","description":"\u003cp\u003eConsumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: \u003cul\u003e \u003cli\u003eA detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour \u003c\/li\u003e \u003cli\u003eA basis for the development of marketing actions useful in sport and related business, community and government sectors \u003c\/li\u003e \u003cli\u003eA comprehensive understanding of how individuals associate themselves with sport and event products and services\u003c\/li\u003e \u003cli\u003eA quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events\u003c\/li\u003e \u003cli\u003eA comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. \u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eSport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Daniel Funk,Kostas Alexandris,Heath McDonald\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0750686669\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780750686662\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.60d","brand":"Daniel Funk","offers":[{"title":"Paperback","offer_id":48086803906815,"sku":"9780750686662","price":68.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0b716e16-d0b4-46a5-aa0b-51f87f25f718.jpg?v=1769096676","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-behaviour-in-sport-and-daniel-funk-9780750686662","provider":"WR Book House","version":"1.0","type":"link"}