{"product_id":"consumer-behaviour-rle-consumer-behaviour-gordon-foxall-9781138832367","title":"Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide","description":"\u003cp\u003eThis book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gordon Foxall\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138832367\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138832367\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/02\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 206\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.70w x 0.60d","brand":"Gordon Foxall","offers":[{"title":"Hardcover","offer_id":48136520302847,"sku":"9781138832367","price":165.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a9fa8ecf-b532-41d8-990c-c6417f7f6d41.jpg?v=1770163203","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-behaviour-rle-consumer-behaviour-gordon-foxall-9781138832367","provider":"WR Book House","version":"1.0","type":"link"}