{"product_id":"consumer-behaviour-robert-east-9781529730838","title":"Consumer Behaviour: Applications in Marketing","description":"'A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.'\u003cbr\u003e \u003cem\u003eProfessor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia\u003c\/em\u003e\u003cbr\u003e \u003cbr\u003e 'A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life - buying brands, patronising stores, watching adverts, making recommendations.'\u003cbr\u003e \u003cem\u003eProfessor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales\u003c\/em\u003e\u003cbr\u003e \u003cbr\u003e Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.\u003cbr\u003e \u003cbr\u003e The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment.\u003cbr\u003e \u003cbr\u003e Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eRobert East \u003c\/strong\u003eis Emeritus Professor at Kingston University London, UK.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eJaywant Singh\u003c\/strong\u003e is Professor of Marketing at Southampton Business School, University of Southampton, UK.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eMalcolm Wright \u003c\/strong\u003eis Professor of Marketing at Massey University, New Zealand.\u003cbr\u003e \u003cstrong\u003e\u003cbr\u003e Marc Vanhuele \u003c\/strong\u003eis Professor of Marketing at HEC Paris, France.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert East, Jaywant Singh, Malcolm Wright\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 152973083X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781529730838\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/31\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 376\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 1.19d","brand":"Robert East","offers":[{"title":"Hardcover","offer_id":43993119883519,"sku":"9781529730838","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e5b672cc-3cce-4520-97cc-989a9a97376b.jpg?v=1683322626","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-behaviour-robert-east-9781529730838","provider":"WR Book House","version":"1.0","type":"link"}