{"product_id":"consumer-centric-management-acnielsen-9780471703594","title":"Consumer-Centric Category Management","description":"In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. \u003cp\u003eNew ideas are emerging - from \"trip management\" to \"aisle management\" to \"customer management.\" Whether a new descriptor emerges to replace \"category management\" is yet to be seen. Even if that does happen, what won't change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving.\u003c\/p\u003e \u003cp\u003eThis book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives \u003ci\u003ethink\u003c\/i\u003e and \u003ci\u003emake decisions\u003c\/i\u003e about their businesses, no matter what information and information technology they have access to.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Acnielsen, Al Heller\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471703591\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471703594\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.00d","brand":"Acnielsen","offers":[{"title":"Hardcover","offer_id":43919888843007,"sku":"9780471703594","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_b0520779-a2b7-499c-b043-dba6e9534b80.jpg?v=1680812463","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-centric-management-acnielsen-9780471703594","provider":"WR Book House","version":"1.0","type":"link"}