{"product_id":"consumer-data-for-modern-marketers-christina-inge-edd-9798285518921","title":"Consumer Data for Modern Marketers: A Thoughtlight Marketing Guide","description":"Master consumer data without losing your voice, your ethics-or your mind. In today's marketing world, data is everywhere-but clarity is not. \u003cp\u003e\u003c\/p\u003eConsumer Data for Modern Marketers, part of the Thoughtlight Marketing Guides series, helps marketing managers, strategists, and content professionals cut through the noise and turn raw customer data into trust-driven, ROI-generating strategy. \u003cp\u003e\u003c\/p\u003eWhether you're overwhelmed by dashboards, struggling with personalization, or unsure how to handle privacy with integrity, this guide gives you what you really need: structure, calm, and confidence. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eYou'll learn how to: \u003c\/b\u003e \u003cul\u003e\n\u003cli\u003eIdentify and use the right data-without drowning in it\u003c\/li\u003e\n\u003cli\u003eCombine demographic, psychographic, and behavioral insights\u003c\/li\u003e\n\u003cli\u003eBuild customer journeys that actually reflect real behavior\u003c\/li\u003e\n\u003cli\u003eIntegrate ethical data practices that build long-term trust\u003c\/li\u003e\n\u003cli\u003eTranslate analytics into real messaging and conversion strategy Includes a companion toolkit of editable worksheets and checklists to apply what you learn immediately.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eAbout Thoughtlight Marketing Guides: \u003c\/b\u003e The Thoughtlight Marketing Guides series delivers smart, ethical, practical strategies for marketers navigating the data-driven era. Designed for real-world application, each guide helps you work smarter-not harder-with clarity, humanity, and integrity. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the Author: \u003c\/b\u003eChristina Inge is a Harvard lecturer and veteran marketing strategist with two decades of experience in data-driven storytelling, digital content systems, and ethical marketing innovation. She helps organizations-and their people-build smarter systems without losing their humanity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christina Inge Edd\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798285518921\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/27\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 84\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.17d","brand":"Christina Inge Edd","offers":[{"title":"Paperback","offer_id":47760574218495,"sku":"9798285518921","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4eea83d4-fff5-42ff-b6a3-1e80b0b5099e.jpg?v=1765513850","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-data-for-modern-marketers-christina-inge-edd-9798285518921","provider":"WR Book House","version":"1.0","type":"link"}