{"product_id":"consumer-information-processing-james-r-bettman-9781636515922","title":"Consumer Information Processing: Marketing Applications","description":"\u003cp\u003eIn \u003cem\u003eConsumer Information Processing: Marketing Applications\u003c\/em\u003e, James R. Bettman bridges the gap between cognitive science and real-world marketing challenges. This book presents actionable insights into how consumers navigate complex information environments-offering marketers practical frameworks for shaping perceptions, influencing preferences, and guiding purchase decisions.\u003c\/p\u003e\u003cp\u003eBettman dives into consumer heuristics, brand comparisons, and the effects of information order and format. From packaging to promotions, he reveals how cognitive principles can be applied to optimize messaging, product presentation, and decision environments. This work goes beyond theory to show how information overload, attribute recall, and mental simplification impact marketing outcomes.\u003c\/p\u003e\u003cp\u003eA must-read for marketers, behavioral strategists, and UX professionals, the book equips readers with evidence-based strategies to improve customer targeting, engagement, and conversion. It is a vital addition to the \u003cem\u003eLegend in Consumer Behavior\u003c\/em\u003e series, showcasing Bettman's impact on the practice of marketing and the science behind it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James R. Bettman,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636515924\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636515922\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/11\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 322\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.67d","brand":"James R. Bettman","offers":[{"title":"Paperback","offer_id":49083642970367,"sku":"9781636515922","price":90.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-information-processing-james-r-bettman-9781636515922","provider":"WR Book House","version":"1.0","type":"link"}