{"product_id":"consumer-neuroscience-cathrine-jansson-boyd-9780443135811","title":"Consumer Neuroscience: Theory and Application","description":"\u003ci\u003eConsumer Neuroscience: Theory and Application\u003c\/i\u003e presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Final sections provide a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cathrine Jansson-Boyd, Peter Bright\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0443135819\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780443135811\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Academic Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/24\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 306\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Cathrine Jansson-Boyd","offers":[{"title":"Paperback","offer_id":47072008372479,"sku":"9780443135811","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7a80b9d3-0459-4a1d-9831-b3b69d403eb4.jpg?v=1753415543","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-neuroscience-cathrine-jansson-boyd-9780443135811","provider":"WR Book House","version":"1.0","type":"link"}