{"product_id":"consumer-research-for-museum-marketers-margot-a-wallace-9780759118089","title":"Consumer Research for Museum Marketers: Audience Insights Money Can't Buy","description":"\u003ci\u003eConsumer Research for Museum Marketers\u003c\/i\u003e creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Margot a. Wallace\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0759118086\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780759118089\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Altamira Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/16\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.60d","brand":"Margot a. Wallace","offers":[{"title":"Hardcover","offer_id":48065099038975,"sku":"9780759118089","price":124.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_75d775e0-12e1-495f-bc02-1be5173a62d1.jpg?v=1768672979","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-research-for-museum-marketers-margot-a-wallace-9780759118089","provider":"WR Book House","version":"1.0","type":"link"}