{"product_id":"consumer-research-methods-in-food-carlos-gzemez-corona-9781071629994","title":"Consumer Research Methods in Food Science","description":"\u003cp\u003eThis volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. \u003c\/p\u003e Authoritative and cutting-edge, \u003ci\u003eConsumer Research Methods in Food Science\u003c\/i\u003e detail clear steps and a framework to reproduce consumer research methods in different applications.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carlos Gómez-Corona\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1071629999\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781071629994\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Humana\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/08\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 472\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 1.06d","brand":"Carlos Gómez-Corona","offers":[{"title":"Hardcover","offer_id":48087529292031,"sku":"9781071629994","price":249.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_249dc8ed-eeb3-4724-869a-125616aa382a.jpg?v=1769100562","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-research-methods-in-food-carlos-gzemez-corona-9781071629994","provider":"WR Book House","version":"1.0","type":"link"}