{"product_id":"consumer-sense-of-self-and-russell-w-belk-9781636515151","title":"Consumer Sense of Self and Identity","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eConsumer Sense of Self and Identity\u003c\/em\u003e\u003c\/strong\u003e explores how our possessions, purchases, and consumption habits are deeply intertwined with how we define ourselves. In this landmark book, \u003cstrong\u003eRussell W. Belk\u003c\/strong\u003e presents a compelling body of work that illustrates how identity is constructed, expressed, and transformed through the things we own and consume.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom the concept of the \u003cstrong\u003eextended self\u003c\/strong\u003e to studies on self-gifting, digital identities, and status signaling, Belk reveals how consumption is not just functional but expressive-shaping both how we see ourselves and how we are perceived by others. He addresses how age, gender, and culture impact consumer identity, and how branding influences personal narratives.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIdeal for readers in consumer research, psychology, sociology, and marketing, this book uncovers the subtle but powerful ways in which consumption helps build and communicate our identities in a complex, image-driven society.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book in the Legend in Consumer Behavior series is a foundational text in understanding consumer identity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Russell W. Belk,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636515150\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636515151\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/26\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 364\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.75d","brand":"Russell W. Belk","offers":[{"title":"Paperback","offer_id":48089381929215,"sku":"9781636515151","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7d8188db-98e8-4c79-9cef-3cd6f4c2b115.jpg?v=1769109901","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-sense-of-self-and-russell-w-belk-9781636515151","provider":"WR Book House","version":"1.0","type":"link"}