{"product_id":"consumer-value-morris-holbrook-9780415191920","title":"Consumer Value: A Framework for Analysis and Research","description":"\u003ci\u003eConsumer Value\u003c\/i\u003e is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Morris Holbrook\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415191920\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415191920\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/03\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Morris Holbrook","offers":[{"title":"Hardcover","offer_id":48064878313727,"sku":"9780415191920","price":290.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_553af0a2-bfc4-461a-b80f-8d01ebf8c2e5.jpg?v=1768671643","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-value-morris-holbrook-9780415191920","provider":"WR Book House","version":"1.0","type":"link"}