{"product_id":"consuming-modernity-cheryl-krasnick-warsh-9780774824699","title":"Consuming Modernity: Gendered Behaviour and Consumerism Before the Baby Boom","description":"Positioning consumer culture in Canada within a wider international context, \u003ci\u003eConsuming Modernity\u003c\/i\u003e explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cheryl Krasnick Warsh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0774824697\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780774824699\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of British Columbia Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 5.90w x 0.80d","brand":"Cheryl Krasnick Warsh","offers":[{"title":"Paperback","offer_id":46795335139583,"sku":"9780774824699","price":35.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ae6a214f-f5b1-42b4-aa89-e96fca7b5e2b.jpg?v=1744947286","url":"https:\/\/www.whiterainbookhouse.com\/products\/consuming-modernity-cheryl-krasnick-warsh-9780774824699","provider":"WR Book House","version":"1.0","type":"link"}