{"product_id":"contagious-jonah-berger-9781451686579","title":"Contagious: Why Things Catch on","description":"\u003cb\u003eThe \u003ci\u003eNew York Times\u003c\/i\u003e bestseller that explains why certain products and ideas become popular. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"Jonah Berger knows more about what makes information 'go viral' than anyone in the world.\" --Daniel Gilbert, author of the bestseller \u003ci\u003eStumbling on Happiness\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhat makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? \u003cp\u003e\u003c\/p\u003eWharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why \u003ci\u003eNew York Times\u003c\/i\u003e articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eContagious\u003c\/i\u003e, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eContagious\u003c\/i\u003e provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, \u003ci\u003eContagious\u003c\/i\u003e will show you how to make your product or idea catch on.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jonah Berger\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1451686579\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781451686579\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/05\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.70w x 1.00d\u003cbr\u003e\u003cb\u003eAward:\u003c\/b\u003e Axiom Business Book Awards - Gold Medal Winner\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 11\/15\/2012\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 11\/19\/2012 pg. 43\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 01\/01\/2013 pg. 96\u003cbr\u003e\u003ci\u003eDiscover\u003c\/i\u003e 04\/01\/2013 pg. 23\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 07\/01\/2013\u003cbr\u003e\u003ci\u003eLJ Best Books of Year\u003c\/i\u003e 12\/01\/2013 pg. 32","brand":"Jonah Berger","offers":[{"title":"Hardcover","offer_id":44051623117055,"sku":"9781451686579","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d6e16eb1-84f5-4134-b6c4-1f9f51c6909d.jpg?v=1685014189","url":"https:\/\/www.whiterainbookhouse.com\/products\/contagious-jonah-berger-9781451686579","provider":"WR Book House","version":"1.0","type":"link"}