{"product_id":"contemporary-electronic-marketing-n-gladson-nwokah-9786207456765","title":"Contemporary Electronic Marketing","description":"\"Contemporary Electronic Marketing: The Nigerian Experience\" seeks to unravel the intricate tapestry of electronic marketing within the context of Nigeria's dynamic socio-economic and cultural milieu. As authors of this book, we have endeavored to provide a comprehensive exploration of the evolving digital marketing landscape in Nigeria, offering valuable insights, practical strategies, and thought-provoking analyses tailored to the specific needs and nuances of the Nigerian market.Our aim in crafting this book is to equip marketing professionals, business leaders, educators, students, and policymakers with a deep understanding of the electronic marketing terrain in Nigeria. By addressing key concepts, best practices, case studies, and regulatory considerations, we aspire to provide a holistic view of the opportunities and challenges inherent in leveraging digital channels to connect with Nigerian consumers and drive business growth.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e N. Gladson Nwokah, Precious C. Gladson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 6207456769\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9786207456765\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e LAP Lambert Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/04\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.51d","brand":"N. Gladson Nwokah","offers":[{"title":"Paperback","offer_id":44966156566783,"sku":"9786207456765","price":93.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dcfbe205-4cc0-44ad-b5b9-f005bba0cb8d.jpg?v=1711159028","url":"https:\/\/www.whiterainbookhouse.com\/products\/contemporary-electronic-marketing-n-gladson-nwokah-9786207456765","provider":"WR Book House","version":"1.0","type":"link"}