{"product_id":"contemporary-issues-in-digital-marketing-john-branch-9781911450238","title":"Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices","description":"We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an \"internet of things.\" Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. \u003cp\u003e\u003c\/p\u003e Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Branch, Eldad Sotnick-Yogev\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1911450239\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781911450238\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Libri Publishing Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 322\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.68d","brand":"John Branch","offers":[{"title":"Paperback","offer_id":44045798211839,"sku":"9781911450238","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d18adf26-f724-4f9d-9097-0fb7a4a7c691.jpg?v=1684980823","url":"https:\/\/www.whiterainbookhouse.com\/products\/contemporary-issues-in-digital-marketing-john-branch-9781911450238","provider":"WR Book House","version":"1.0","type":"link"}