{"product_id":"contemporary-issues-in-luxury-brand-sylvie-studente-9780367859305","title":"Contemporary Issues in Luxury Brand Management","description":"\u003cp\u003eThis book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.\u003c\/p\u003e \u003cp\u003eApproaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.\u003c\/p\u003e \u003cp\u003eWith additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sylvie Studente\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367859300\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367859305\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 162\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 6.85w x 0.39d","brand":"Sylvie Studente","offers":[{"title":"Paperback","offer_id":44809828204799,"sku":"9780367859305","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6539eb18-d387-45eb-b4e4-d23e30ca4100.jpg?v=1707927587","url":"https:\/\/www.whiterainbookhouse.com\/products\/contemporary-issues-in-luxury-brand-sylvie-studente-9780367859305","provider":"WR Book House","version":"1.0","type":"link"}