{"product_id":"contemporary-marketing-research-a-b-rao-9789383572885","title":"Contemporary Marketing Research","description":"This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA\/PGDBM students of other Indian Universities. Its special features are 1. Lucid explanations of the theoretical principles 2. Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e A. B. Rao\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9383572884\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789383572885\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vishwakarma Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.46d","brand":"A. B. Rao","offers":[{"title":"Paperback","offer_id":47579956478207,"sku":"9789383572885","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4e07bb22-8ebc-4865-a24a-0e3c38268918.jpg?v=1763877796","url":"https:\/\/www.whiterainbookhouse.com\/products\/contemporary-marketing-research-a-b-rao-9789383572885","provider":"WR Book House","version":"1.0","type":"link"}