{"product_id":"contemporary-marketing-solutions-roshan-panditharathna-9783031746567","title":"Contemporary Marketing Solutions: Strategies for Growth in a Competitive Consumer Landscape","description":"\u003cp\u003eThe function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions. Rather than exploring the issues, this book focuses on the solutions that these emerging areas provide for businesses. An essential resource for researchers and students, this book demonstrates how marketing activities are relevant to contemporary businesses, offering a state-of-the-art look at emerging trends.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roshan Panditharathna\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031746562\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031746567\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 353\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Roshan Panditharathna","offers":[{"title":"Hardcover","offer_id":46602670735615,"sku":"9783031746567","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d5ac8421-4f07-4e65-ab23-40bacfb337b4.jpg?v=1739694951","url":"https:\/\/www.whiterainbookhouse.com\/products\/contemporary-marketing-solutions-roshan-panditharathna-9783031746567","provider":"WR Book House","version":"1.0","type":"link"}