{"product_id":"contemporary-radio-programming-strategies-david-t-macfarland-9781138215672","title":"Contemporary Radio Programming Strategies","description":"\u003cp\u003eThis book, first published in 1990, offers an in-depth analysis of the 'fundamental beliefs' of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question 'What do listeners really want from radio?'\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David T. Macfarland\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138215678\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138215672\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/10\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.48d","brand":"David T. Macfarland","offers":[{"title":"Paperback","offer_id":46906712719615,"sku":"9781138215672","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a8a3bbf9-ddc9-4463-9797-7ffc9ad759db.jpg?v=1748771207","url":"https:\/\/www.whiterainbookhouse.com\/products\/contemporary-radio-programming-strategies-david-t-macfarland-9781138215672","provider":"WR Book House","version":"1.0","type":"link"}