{"product_id":"contemporary-research-in-e-branding-subir-bandyopadhyay-9781599048130","title":"Contemporary Research in E-Branding","description":"Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in today's digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide. Contemporary Research in E-Branding provides cutting-edge research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications. Combining global perspectives from marketing and Web technology academics and experts into one multidisciplinary reference work, this Premier Reference Source offers researchers, scholars, and practitioners an authoritative view on e-Branding to increase the visibility and success of companies in all business realms.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Subir Bandyopadhyay\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1599048132\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781599048130\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Information Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 380\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.20h x 8.70w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2009 pg. 130","brand":"Subir Bandyopadhyay","offers":[{"title":"Hardcover","offer_id":48088620368127,"sku":"9781599048130","price":195.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ceb02425-e4a2-41b0-9962-3a2f923f1c07.jpg?v=1769105768","url":"https:\/\/www.whiterainbookhouse.com\/products\/contemporary-research-in-e-branding-subir-bandyopadhyay-9781599048130","provider":"WR Book House","version":"1.0","type":"link"}