{"product_id":"contemporary-thoughts-on-corporate-branding-t-melewar-9781349360628","title":"Contemporary Thoughts on Corporate Branding and Corporate Identity Management","description":"A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e T. Melewar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349360627\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349360628\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/23\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.55d","brand":"T. Melewar","offers":[{"title":"Paperback","offer_id":48088027463935,"sku":"9781349360628","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_208b313d-44aa-432f-b288-29ecf733877c.jpg?v=1769102702","url":"https:\/\/www.whiterainbookhouse.com\/products\/contemporary-thoughts-on-corporate-branding-t-melewar-9781349360628","provider":"WR Book House","version":"1.0","type":"link"}