{"product_id":"contemporary-trends-in-marketing-aarti-saini-9783031365881","title":"Contemporary Trends in Marketing: Problems, Processes and Prospects","description":"\u003cp\u003eThis edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.\u003c\/p\u003e\u003cp\u003eThe global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.\u003c\/p\u003e\u003cp\u003eThis book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the \"new normal\" in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Aarti Saini\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031365887\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031365881\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/23\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 149\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.44d","brand":"Aarti Saini","offers":[{"title":"Hardcover","offer_id":44450056536319,"sku":"9783031365881","price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c2be529b-1348-4441-ae14-ca93487e8dde.jpg?v=1698502519","url":"https:\/\/www.whiterainbookhouse.com\/products\/contemporary-trends-in-marketing-aarti-saini-9783031365881","provider":"WR Book House","version":"1.0","type":"link"}