{"product_id":"content-and-media-factors-in-peter-neijens-9789055892280","title":"Content and Media Factors in Advertising","description":"This book contains a fine selection of scientific research about advertising. Based on solid empirical research, each contribution deals with important topics that are highly relevant to both the development of theory and professional advertising practice. Two aspects, crucial in advertising campaigns, form the central focus of the book: the \"content\" of the advertising message and the \"media\" through which these messages are brought to public attention. Contributors include established and well-known researchers from Germany, Austria, Italy, the Netherlands, Denmark, Australia, and the United States. \u003cbr\u003e \u003ci\u003ePeter Neijens\u003c\/i\u003e is professor of communication sciences and director of the Amsterdam School of Communications Research (ASCoR). \u003ci\u003eConstanze Hess\u003c\/i\u003e now heads the Research and Development Department at the Rheinische Post in Dsseldorf, Germany. \u003ci\u003eBas van den Putte\u003c\/i\u003e is a senior associate professor at the Amsterdam School of Communications Research (ASCoR). Edith Smit is a senior associate professor at ASCoR and director of the Foundation for Fundamental Research on Commercial Communication (SWOCC).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Neijens\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9055892289\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789055892280\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Het Spinhuis\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.70h x 6.00w x 0.60d","brand":"Peter Neijens","offers":[{"title":"Paperback","offer_id":48454091178239,"sku":"9789055892280","price":52.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9652f7eb-37be-49d7-a929-59d72652275b.jpg?v=1777304115","url":"https:\/\/www.whiterainbookhouse.com\/products\/content-and-media-factors-in-peter-neijens-9789055892280","provider":"WR Book House","version":"1.0","type":"link"}