{"product_id":"content-cultures-helen-thornham-9781780765136","title":"Content Cultures: Transformations of User Generated Content in Public Service Broadcasting","description":"\u003cp\u003eWhen user-generated content (UGC) emerged as a central facet of the BBC's digital presence, it seemed to engage directly with the public service remit in a modern and multiplatform way. Content Cultures examines this key moment of digital affluence and creativity as the BBC embraced user-generated content across the news, civic and creative spheres. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBased on original research, the book explores the resources generated using UGC, from Blast to Adventure Rock, from the BBC Hub to Newsround and The Archers message boards. Whether UGC referred to citizen journalism, oral and digital\u003cbr\u003estorytelling, the civic, political or creative engagement of young people, disseminating stories from local communities, or reflecting on historical moments, it appeared to promote and transform longstanding BBC agendas into and within a digital era. \u003cp\u003e\u003c\/p\u003eThis book also presents the lessons we need to carry forward as the digital and new media landscape evolves, and as the\u003cbr\u003eBBC continues to shape this terrain.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Helen Thornham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1780765134\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781780765136\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e I. B. Tauris \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/06\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 1.10d","brand":"Helen Thornham","offers":[{"title":"Hardcover","offer_id":48459617730815,"sku":"9781780765136","price":175.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad72f042-a14b-450d-9aab-27a983a8a9cd.jpg?v=1777410823","url":"https:\/\/www.whiterainbookhouse.com\/products\/content-cultures-helen-thornham-9781780765136","provider":"WR Book House","version":"1.0","type":"link"}