{"product_id":"content-everywhere-sara-wachter-boettcher-9781933820873","title":"Content Everywhere: Strategy and Structure for Future-Ready Content","description":"\u003cp\u003eCare about content? Better copy isn't enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sara Wachter-Boettcher\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 193382087X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781933820873\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rosenfeld Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/12\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.90d","brand":"Sara Wachter-Boettcher","offers":[{"title":"Paperback","offer_id":44045888389375,"sku":"9781933820873","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_26bf5817-9112-4dd9-9dd5-b4de18b40376.jpg?v=1684981362","url":"https:\/\/www.whiterainbookhouse.com\/products\/content-everywhere-sara-wachter-boettcher-9781933820873","provider":"WR Book House","version":"1.0","type":"link"}