{"product_id":"content-inc-second-edition-joe-pulizzi-9781264257546","title":"Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)","description":"\u003cp\u003e\u003cb\u003eFrom one of today's leading experts in content marketing, \u003ci\u003eContent Inc. \u003c\/i\u003eis the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience.\u003ci\u003e Content Inc\u003c\/i\u003e. walks you through the entire process, showing how to: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eChoose a marketable content topic\u003c\/li\u003e\n\u003cli\u003eFigure out where little or no competition exists\u003c\/li\u003e\n\u003cli\u003eChoose your top channel for disseminating content\u003c\/li\u003e\n\u003cli\u003eBuild long-term customer loyalty\u003c\/li\u003e\n\u003cli\u003eMonetize your product or service\u003c\/li\u003e\n\u003cli\u003eExpand your content into multiple channels\u003c\/li\u003e\n\u003cli\u003eSell your content asset or scale it into a large enterprise\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003eThis updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.\u003cp\u003e\u003c\/p\u003e\u003ci\u003eContent Inc\u003c\/i\u003e. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.\u003cp\u003e\u003c\/p\u003eApply the methods laid out for you in \u003ci\u003eContent Inc\u003c\/i\u003e., and create the business of your dreams.\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joe Pulizzi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1264257546\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781264257546\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/24\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 5.90w x 1.50d","brand":"Joe Pulizzi","offers":[{"title":"Hardcover","offer_id":44051137396991,"sku":"9781264257546","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_01f5d15a-6c09-46ff-bd05-3ac031ce61d5.jpg?v=1685011311","url":"https:\/\/www.whiterainbookhouse.com\/products\/content-inc-second-edition-joe-pulizzi-9781264257546","provider":"WR Book House","version":"1.0","type":"link"}