{"product_id":"content-kings-fiona-sterling-9798869388773","title":"Content Kings: Crafting Winning Strategies for Digital Domination","description":"\u003cp\u003e\u003cstrong\u003eContent Kings: Crafting Winning Strategies for Digital Domination\u003c\/strong\u003e by Fiona Sterling is an essential guide for brands navigating the turbulent waters of digital transformation. In an era where online presence can make or break a company, Sterling delves into the intricate dynamics of digital channels, advertising revenue, and content production. Using the innovative approach of Spotify Engineering Culture as a case study, she provides a roadmap for digital newcomers and vulnerable incumbents alike.\u003c\/p\u003e\u003cp\u003eThe book explores the tension between the need for high-quality content and the fiscal pressures faced by publishers. It examines the rise and fall of brands in the digital age, from the dominance of retail giants like P\u0026amp;G, Tesco, and Walmart to the disruption of traditional markets by fast-moving consumer goods (FMCG) firms. With insightful analysis and strategic recommendations, \u003cstrong\u003eContent Kings\u003c\/strong\u003e offers a blueprint for success in the digital realm. Whether you're a small brand looking to make your mark or a traditional publisher seeking to adapt, this book provides the tools and knowledge to thrive in the competitive landscape of online media. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fiona Sterling\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798869388773\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Quantumquill Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/20\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 40\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.10d","brand":"Fiona Sterling","offers":[{"title":"Paperback","offer_id":48852185350399,"sku":"9798869388773","price":11.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/content-kings-fiona-sterling-9798869388773","provider":"WR Book House","version":"1.0","type":"link"}