{"product_id":"content-mapping-henry-adaso-9798577919559","title":"Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales","description":"\u003cp\u003e\u003cstrong\u003eThe world is too noisy to pump out generic content.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eContent Mapping\u003c\/em\u003e shows you how to turn your content into your greatest competitive advantage.\u003c\/p\u003e\u003cp\u003eIn this book, you'll discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to map content to the intent of your potential buyers and get them to say \"yes\"\u003c\/li\u003e\n\u003cli\u003eHow to increase your revenue by using relevant, personalized content\u003c\/li\u003e\n\u003cli\u003eHow to transform your marketing by customizing the flow and sequence of your content\u003c\/li\u003e\n\u003cli\u003eHow to create a framework for repeatable, predictable marketing success\u003c\/li\u003e\n\u003cli\u003eBONUS: Key action items at the end of each chapter to help you practice what you learn\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn today's crowded marketplace, \u003ci\u003eContent Mapping\u003c\/i\u003e helps you rise above the noise-not by raising the volume, but by raising the value of your content.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Henry Adaso\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8577919552\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798577919559\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/26\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 114\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.27d","brand":"Henry Adaso","offers":[{"title":"Paperback","offer_id":43944103706879,"sku":"9798577919559","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_109c07df-563e-425b-a649-728759b891a9.jpg?v=1681501804","url":"https:\/\/www.whiterainbookhouse.com\/products\/content-mapping-henry-adaso-9798577919559","provider":"WR Book House","version":"1.0","type":"link"}