{"product_id":"content-marketing-engineered-wendy-covey-9781632992857","title":"Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content","description":"\u003cp\u003eResearch shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eContent Marketing, Engineered\u003c\/em\u003e guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you'll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wendy Covey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 163299285X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781632992857\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e River Grove Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/18\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d","brand":"Wendy Covey","offers":[{"title":"Paperback","offer_id":43942906167551,"sku":"9781632992857","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_a368c224-a38e-43e8-afcd-ab700a73119e.jpg?v=1681495051","url":"https:\/\/www.whiterainbookhouse.com\/products\/content-marketing-engineered-wendy-covey-9781632992857","provider":"WR Book House","version":"1.0","type":"link"}