{"product_id":"content-strategy-rahel-anne-bailie-9781937434168","title":"Content Strategy: Connecting the Dots Between Business, Brand, and Benefits","description":"If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rahel Anne Bailie, Noz Urbina\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1937434168\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781937434168\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e XML Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/28\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 306\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.64d","brand":"Rahel Anne Bailie","offers":[{"title":"Paperback","offer_id":43995180204287,"sku":"9781937434168","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1875154d-46cb-4832-948d-6e3c85c89c36.jpg?v=1683334308","url":"https:\/\/www.whiterainbookhouse.com\/products\/content-strategy-rahel-anne-bailie-9781937434168","provider":"WR Book House","version":"1.0","type":"link"}