{"product_id":"content-the-atomic-particle-rebecca-lieb-9781398694514","title":"Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy","description":"\u003cp\u003e\u003cb\u003eDISTINGUISHED FAVOURITE: \u003c\/b\u003e NYC Big Book Awards 2017 \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eContent, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. \u003cb\u003e\u003ci\u003eContent - The Atomic Particle of Marketing\u003c\/i\u003e \u003c\/b\u003egoes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. \u003cp\u003e\u003c\/p\u003eWritten by a recognized industry thought leader, \u003cb\u003e\u003ci\u003eContent - \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cb\u003eThe Atomic Particle of Marketing\u003c\/b\u003e\u003c\/i\u003e explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to \"owned\" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. \u003cp\u003e\u003c\/p\u003eIt will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, \u003cb\u003e\u003ci\u003eContent - \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003eThe Atomic Particle of Marketing \u003c\/i\u003e\u003c\/b\u003eis, quite simply, the definitive research-based guide to content marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rebecca Lieb\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398694517\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398694514\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/26\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Rebecca Lieb","offers":[{"title":"Hardcover","offer_id":43943253082367,"sku":"9781398694514","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_4932d3b4-a433-4f67-a789-779bc71d5c30.jpg?v=1681497079","url":"https:\/\/www.whiterainbookhouse.com\/products\/content-the-atomic-particle-rebecca-lieb-9781398694514","provider":"WR Book House","version":"1.0","type":"link"}