{"product_id":"contingency-factors-of-marketing-mix-standardization-roxana-codita-9783834925961","title":"Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe","description":"This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roxana Codita\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3834925969\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783834925961\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gabler Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/09\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.70d","brand":"Roxana Codita","offers":[{"title":"Paperback","offer_id":48519825064191,"sku":"9783834925961","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_78409fc0-91d1-44ce-95b7-d63ade74baa0.jpg?v=1778739048","url":"https:\/\/www.whiterainbookhouse.com\/products\/contingency-factors-of-marketing-mix-standardization-roxana-codita-9783834925961","provider":"WR Book House","version":"1.0","type":"link"}