{"product_id":"control-the-brand-ruben-alcoba-9798994587232","title":"Control the Brand: How to Build, Protect, and Scale a Business That Dominates Its Market","description":"\u003cp\u003eMost businesses think trademarks are protection.\u003cbr\u003eThey're wrong.\u003c\/p\u003e\u003cp\u003eIf competitors can enter your market, \u003cbr\u003eif your pricing is slipping, \u003cbr\u003eor your brand feels out of your control-\u003cbr\u003eyou don't have a trademark problem.\u003c\/p\u003e\u003cp\u003eYou have a control problem.\u003c\/p\u003e\u003cp\u003eA trademark is not just protection.\u003cbr\u003eIt is the system that determines who can sell your product, how your brand is perceived, and how your business is valued.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eControl the Brand\u003c\/i\u003e, intellectual property attorney Ruben Alcoba shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ekeep competitors out\u003c\/li\u003e\n\u003cli\u003eprotect pricing power\u003c\/li\u003e\n\u003cli\u003escale without losing control\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is not a legal guide.\u003cbr\u003eIt is a strategy.\u003c\/p\u003e\u003cp\u003eYou can build a brand.\u003cbr\u003eOr you can control it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ruben Alcoba\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798994587232\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Alcoba Law Group Pa\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/21\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 154\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.33d","brand":"Ruben Alcoba","offers":[{"title":"Paperback","offer_id":49002044850431,"sku":"9798994587232","price":19.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/control-the-brand-ruben-alcoba-9798994587232","provider":"WR Book House","version":"1.0","type":"link"}