{"product_id":"controversy-in-marketing-theory-shelby-d-hunt-9780765609311","title":"Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity","description":"This work analyses the major controversies in the \"philosophy debates\" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shelby D. Hunt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0765609312\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780765609311\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 7.20w x 1.10d","brand":"Shelby D. Hunt","offers":[{"title":"Hardcover","offer_id":48065110802687,"sku":"9780765609311","price":290.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0b9133f1-da69-4e33-b71b-e4186860d425.jpg?v=1768673057","url":"https:\/\/www.whiterainbookhouse.com\/products\/controversy-in-marketing-theory-shelby-d-hunt-9780765609311","provider":"WR Book House","version":"1.0","type":"link"}