{"product_id":"convergence-marketing-richard-rosen-9780470164938","title":"Convergence Marketing","description":"Offering a common language, better processes, and a set of practical tools, \u003ci\u003eConvergence Marketing\u003c\/i\u003e is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Rosen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 047016493X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470164938\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/03\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.10w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2009 pg. 121","brand":"Richard Rosen","offers":[{"title":"Hardcover","offer_id":47452513108223,"sku":"9780470164938","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b1d9a06e-96ff-4bd1-bd18-7c2d8f0e9356.jpg?v=1761928872","url":"https:\/\/www.whiterainbookhouse.com\/products\/convergence-marketing-richard-rosen-9780470164938","provider":"WR Book House","version":"1.0","type":"link"}