{"product_id":"conversational-marketing-david-cancel-9781119541837","title":"Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24\/7\/365 (and How You Can Too)","description":"\u003cp\u003e\u003cb\u003eReal-time conversations turn leads into customers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eConversational Marketing \u003c\/i\u003eis the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20\u003csup\u003eth\u003c\/sup\u003e century technology to communicate with 21\u003csup\u003est\u003c\/sup\u003e century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time--when it's most convenient \u003ci\u003efor them\u003c\/i\u003e--conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.\u003cbr\u003e\u003cbr\u003eConversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eMerge inbound and outbound tactics into a more productive dialog with customers\u003c\/li\u003e \u003cli\u003eIntegrate conversational marketing techniques into your existing sales and marketing workflow\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFace-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience--and sales--sky-high. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Cancel, Dave Gerhardt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119541832\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119541837\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/30\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.20w x 1.20d","brand":"David Cancel","offers":[{"title":"Hardcover","offer_id":43924154745087,"sku":"9781119541837","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_d9801816-262f-4e56-bf76-65359b02ab30.jpg?v=1681068790","url":"https:\/\/www.whiterainbookhouse.com\/products\/conversational-marketing-david-cancel-9781119541837","provider":"WR Book House","version":"1.0","type":"link"}