{"product_id":"convince-them-in-90-seconds-nicholas-boothman-9780761158554","title":"Convince Them in 90 Seconds or Less: Make Instant Connections That Pay Off in Business and in Life","description":"\u003ci\u003eNow in paperback, revised throughout, with a timely new chapter and title--\u003c\/i\u003e\u003cbr\u003eThe original \u003ci\u003eHow to Connect in Business in 90 Seconds or Less\u003c\/i\u003e received praise such as: \"Nick Boothman's brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you'll be communicating like old trusted friends. But he doesn't stop there. This book shows how to turn those instant connections into long-lasting, productive business relationships.\"--Marty Edelston, publisher, \u003ci\u003eBottomLine\/Personal\u003c\/i\u003e. And: \"Success in business depends on effectively communicating ideas, at least as much as thinking them up, and Boothman tells us how to do that.\"--Matthew Bishop, \u003ci\u003eThe Economist\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eBoothman's message is central, and in this current business climate, critical: whether selling, interviewing, or motivating a team, success depends on convincing the other person--and the quickest and best way to do that is through what he calls \"rapport by design.\" Using the science of Neuro-Linguistic Programming (built upon body language, attitude, voice, and synchronizing behavior), Boothman shows how to create a winning first impression and, within 90 seconds, a lasting trust. Then, when those 90 seconds are up, he shows how to master the people-to-people skills that are essential to an ongoing business relationship. A new chapter added just for the paperback serves as a communication primer--drawing on his years in advertising, Boothman reveals how to make your message stand out and stick in a world that's already glutted with information.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nicholas Boothman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0761158553\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780761158554\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Workman Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/26\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 295\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.10h x 5.02w x 0.74d","brand":"Nicholas Boothman","offers":[{"title":"Paperback","offer_id":44045182501119,"sku":"9780761158554","price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b304bc11-f573-407e-ac17-f220dca6176f.jpg?v=1684977226","url":"https:\/\/www.whiterainbookhouse.com\/products\/convince-them-in-90-seconds-nicholas-boothman-9780761158554","provider":"WR Book House","version":"1.0","type":"link"}