{"product_id":"cool-news-about-retail-tim-manners-9780595306411","title":"Cool News About Retail: From Warhol to Wal-Mart","description":"\"The people who have the best fame are those who have their name on stores. The people with very big stores named after them are the ones I'm really jealous of.\" --Andy Warhol \u003cp\u003e \"Swim upstream. Go the other way. Ignore the conventional wisdom.\" --Sam Walton \u003c\/p\u003e \u003cp\u003e What's So Cool About Retail? \u003c\/p\u003e\u003cp\u003e Television advertising may dominate marketing's awards programs, and new media its flavor-of-the-month hyperbole. But it is retail that truly is the coolest platform for building brands today. \u003c\/p\u003e\u003cp\u003e The reason is simple: The retail store is the only medium in which marketing and sales can happen simultaneously. Meaning: Retail is not only bursting with creative marketing potential, it is also inherently accountable for sales results. \u003c\/p\u003e\u003cp\u003e \u003ci\u003eIn Cool News About Retail: From Warhol to Wal-Mart\u003c\/i\u003e, Tim Manners of Reveries Magazine tells 92 stories about innovative retailers, and shines a light on the sales and marketing opportunities they present. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tim Manners\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0595306411\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780595306411\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/13\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 104\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.25d\u003c\/p\u003e","brand":"Tim Manners","offers":[{"title":"Paperback","offer_id":48441099256063,"sku":"9780595306411","price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_76d512f2-ed38-4110-851c-6f0a97a7c974.jpg?v=1777188684","url":"https:\/\/www.whiterainbookhouse.com\/products\/cool-news-about-retail-tim-manners-9780595306411","provider":"WR Book House","version":"1.0","type":"link"}