{"product_id":"copy-that-eric-d-nelson-9798289680945","title":"Copy That: A Truckload of Formulas, Formats, and Checklists for Effective Copywriting","description":"\u003cp\u003e\u003cb\u003eCopywriters and communicators: \u003c\/b\u003e If you've ever stared at a blinking cursor wondering how to start a headline, write a call to action, or format a social media ad that actually performs, you're not alone. And you don't have to wing it.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eCopy That\u003c\/i\u003e is a practical, accessible guide for anyone who writes copy professionally-or wants to write efficiently and effectively.\u003c\/b\u003e Whether you're an early-career marketer, a communications student, a freelance writer looking to level up, or a seasoned pro who loves refreshers and reminders, this book gives you the formulas, frameworks, and checklists you need to write high-performing copy across dozens of formats.\u003c\/p\u003e\u003cp\u003eInside, you'll find: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eProven formulas\u003c\/b\u003e for headlines, body copy, and CTAs-for emails, ads, landing pages, and more.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eric D. Nelson\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798289680945\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 212\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.45d\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Eric D. Nelson","offers":[{"title":"Paperback","offer_id":47201177927935,"sku":"9798289680945","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9c73d2fc-3d24-48f5-91cf-364b97b34f2a.jpg?v=1756789109","url":"https:\/\/www.whiterainbookhouse.com\/products\/copy-that-eric-d-nelson-9798289680945","provider":"WR Book House","version":"1.0","type":"link"}